The Best Products in Q4 2023

The hardest part about selling on Amazon is, well, figuring out what to sell on Amazon. You may have what you think is a great idea for a product, but smart sellers rely on data — not always their gut instincts — for which products to invest in.

This is especially true during Q4, when customers flock to Amazon searching for the perfect gifts to buy their friends and family for the holidays. 

How do you pick the best products to sell on amazon? How do you know what consumers are buying during this time of year? How much inventory should you purchase?

We’ll answer all of those questions and more in this article, so keep on reading.

What to sell on Amazon FBA in Q4 2023

As the summer ends and we head into the fall and winter months, what types of products will consumers spend their money on? 

There are lots of holidays and events that go on this time of year! You have Halloween, Thanksgiving, Black Friday, Cyber Monday, Hanukkah, and Christmas. 

There are many opportunities to sell popular products this time of year, so let’s get into it!

1. Halloween products

Who doesn’t love Halloween?! Well, I’m sure there are people who don’t, but there is no denying that Halloween is a massive industry. Between decorations, costumes, and candy, consumers will spend billions of dollars to celebrate this spooky holiday.

Amazon searches for Halloween products start accelerating in August, according to Jungle Scout’s 2023 report on Halloween trends. So now is crunchtime to start thinking about Halloween products to offer so you can cash in. 

There are many opportunities to sell Halloween-related products to consumers looking to decorate their homes, throw fun Halloween parties, or go trick-or-treating. 

READ MORE | The Top Halloween Costumes of 2023 (and How to Sell Them)

You can resell Halloween-themed products through retail arbitrage, online arbitrage, and wholesale, or even launch a unique private label Halloween product. While it may be a little late to source a private label item, there will be plenty of arbitrage and wholesale opportunities to make money this Halloween season. 

Let’s look at the numbers:

As you can see, Halloween-themed keywords are trending upward, and the monthly search volume is huge, with many keywords seeing over 100,000 searches per month. This information tells us that now is the time to stock up and take advantage of this trend. 

Check out this graph of the keyword for “Halloween decor outdoors.”

Halloween candy is also a huge resell opportunity on Amazon. With hundreds of options to choose from in-store, you are bound to find something that is profitable to sell on Amazon.

 

Let’s check out the search trend for the keyword “Halloween candy.”

Customers started their Halloween shopping as early as July and August! Look through the hundreds of products within the search results to gather some ideas on the types of Halloween products you could sell. 

If you want to go the retail arbitrage route, head to your local grocery store and scan products with the Amazon seller app to see which products you could flip for a profit. 

READ MORE | Best Amazon Scanner App for Retail Arbitrage Sellers in 2023

You can also use the Jungle Scout Extension tool if you are doing research online to view the historical pricing history of the candy you are interested in reselling. This will give you an idea of the types of profit you can earn with each product. 

Note: Amazon FBA only accepts meltable products from October 16 to April 14, so you will likely need to fulfill most of your Halloween candy orders via FBM until October 16th. 

2. Thanksgiving decorations

Another big U.S. holiday that consumers spend lots of money on is Thanksgiving. Families across the country will gather with friends and family with lots of food and drinks. 

This leaves an opportunity for Amazon sellers to capitalize on Thanksgiving traditions by offering decorations, party supplies, plates, and more.

There are many Thanksgiving/fall-themed products you can sell on Amazon. Tablecloths, outdoor decorations, indoor decorations, disposable plates and silverware, lights, scented candles, and even canned grocery items such as cranberry sauce, gravy, corn, and so on. 

Let’s look at the numbers:

These keywords are currently trending upwards (and it’s only early October) and will continue to grow in popularity as we near November. Start thinking about products you can offer to support these keyword searches. 

Use the Jungle Scout Product Database to learn what products you can sell for this holiday. With the tool, you can use a filter called “Include Keywords” and enter “Thanksgiving” so that the Product Database will only show Thanksgiving-related items.

There is an opportunity to launch a seasonal private label product or resell other brands’ products through retail arbitrage or wholesale. 

As with the Halloween example, visit your local grocery stores/hardware stores, as it is likely that they already have Thanksgiving products on display. Start scanning those products to see what you can potentially resell on Amazon for a profit. 

3. Christmas decorations

Those who celebrate Christmas love to decorate their homes, trees, and even themselves! There are tons of opportunities to sell various decorative items related to Christmas.

Forget about selling gifts for Christmas — just sell the decorations people use to celebrate. Think of the possibilities: lights, ornaments, artificial trees, snowflakes, signs, inflatables, and so much more. 

Let’s look at the numbers:

Consumers are already starting to search for Christmas decorations and other holiday-related items. Now is the time to start thinking about which products you’d like to stock up on and sell. 

Let’s look at the historical graph again:

Even at the end of September, there are over 250,000 weekly searches for Christmas decorations. Let’s look at the search volume results from the previous year. 

In early November of 2022, search volume for “Christmas decorations” peaked at a whopping 5 MILLION searches — in just a single week! That is an insane amount of searches, meaning there is tons of opportunity to earn money by reselling Christmas products online. 

As with the other decoration recommendations we made, there are plenty of arbitrage opportunities with Christmas decorations. Go to your local grocery or hardware store to see if they’ve started to display lights, trees, or inflatables. 

Use a scanning app to view the current Amazon selling price and see if you can make a profit based on the retailer’s selling price. 

If you don’t mind selling oversized items on Amazon, inflatables typically resell very well on Amazon and other online marketplaces such as eBay or Facebook Marketplace.

4. Toys

I know “toys” sounds broad, but there are thousands of toys on the market that would make for a great Q4 opportunity. When you think about Christmas or the holidays as a kid, you think about the toys you wished for each year. Thousands and thousands of toys are purchased a day during Q4, and you can get a piece of that pie!

While launching a private label toy brand is a fun idea, reselling other brands’ toys during Q4 is a great way to capitalize on the holiday shopping rush. 

Let’s look at the numbers:

After searching for the broad keyword phrase “kids toys” using Keyword Scout, we can see there are over 8,000 results. That’s a lot of toys!

With so many toys on the market, how do you know which ones will be popular in 2023? Well, for one, check out your local retail stores, such as Walmart and Target, and see what kinds of toys they have on display now. 

Another way to find what toys are popular is by searching for “2023 Holiday Toy Guides” on Google. There are many publications and articles that let consumers know what the hottest toys of the season will be. 

Like the other examples, reselling toys via arbitrage or wholesale is a great way to earn money from this niche in Q4. Start scanning toys at your local stores and see what you can profit from. 

5. Cold weather clothing

As the weather cools, consumers will be looking for some warmer clothing to get them through the fall and winter months. Plus, clothing, shoes, and accessories make for great gifts during the holiday season. 

If you are comfortable selling clothing and shoes online due to the potential high return rate, it can be very profitable for your business. According to the Jungle Scout’s 2023 State of the Seller Report, 20% of sellers list products in the Clothing, Shoes & Jewelry category and 21% of clothing sellers see net profit margins of 21% or higher. 

Let’s look at the numbers.

Winter jacket keywords for both men and women are seeing a rise in keyword search volume as the weather gets a little cooler. Of course, this is just one niche in the main category of clothing, so get creative and think of other types of clothing, shoes, or accessories that consumers purchase during this time of year. 

This category would work great for private label, retail arbitrage, and wholesale. While it may be too late to launch a new clothing line for Q4, you can have it ready by Q1. In the meantime, look for arbitrage or wholesale opportunities within this category.

By using Jungle Scout Product Database or Opportunity Finder, you can discover potential products to source. 

How to find the best products to sell on Amazon in Q4

Don’t limit yourself to the list of ideas above, as most products in all product categories will sell during Q4. Think outside the box, gather your ideas, and make sure you bring them into proper product research before investing in any product to sell on Amazon. 

READ MORE | Product Research 2023 Guide: How to Find Profitable Products

Next, use Jungle Scout’s tools to figure out if your product idea is viable for selling on the Amazon platform:

• Keyword Scout: Use this tool to determine a product’s search volume and gather additional keyword ideas to target in your listing and PPC campaigns. Keyword Scout will also show you the historical search volume of a particular keyword to see which time of year it is searched for the most. 
• Opportunity Finder: This tool will help you find unique niches and determine the seasonality of different products. I used this tool to find viable evergreen and seasonal products to sell during Q4 on Amazon. 
• Product Database: Enter specific criteria to find the exact products you would be interested in selling. Try out different criteria and filters, and see where your research takes you.  
• Extension: Hit the extension button, and it will pull up valuable data about the product you are currently searching for. This will give you an idea of potential monthly sales and a quick competitive analysis. With the Extension, you can now view a Historical Trend data chart located in the embedded section on a product detail page. View historical data points such as Buy Box price, New lowest price, BSR, Amazon’s price, and more. 

Want to learn more about how to find profitable products to sell on Amazon? Check out our YouTube video on How to Find a Profitable Product to Sell on Amazon.

What are you going to sell in Q4?

We hope this guide gives you some good ideas of what products you can sell during this time of year. Bookmark this page for updates in Q1 2024 — we’ll update you with more ideas for the next quarter, and every quarter after that. Now, get out there and make it happen! 

Let us know what you think of these categories, or if you have any questions, let us know in the comments below. 

Check out our full How to Sell on Amazon Guide for more information on product research, sourcing, listing creation, and much more. 

Explore new product opportunities with Jungle Scout and start making money during Q4 on Amazon!