Holiday Travel Product Trends on Amazon
Many things go hand-in-hand with the holiday season: family gatherings, special meals, gift exchanges, and more. For many, the holidays also mean travel – and a recent survey shows an expected increase in holiday travel spending this year, with 50% of Americans planning to spend money on flights or hotel stays (up from 44% last year).
Increased spending on flights and hotels also means increased spending on travel necessities like luggage, packing cubes, travel toiletries, and more.
In this post, we are using Jungle Scout Cobalt and Jungle Scout Data Cloud to see how consumers’ increased holiday travel is impacting holiday travel product trends on Amazon.
30-Day Amazon Search Trends for Luggage
How are consumers searching for luggage and other travel-related products on Amazon? Here’s what Jungle Scout Data Cloud reveals about search trends in the last month.
Top 10 Most-Searched Keywords Containing “Luggage”
Report date: September 22, 2023 – October 21, 2023
Keyword
30-Day Search Volume
Luggage
1,583,211
Luggage sets
976,288
Carry on luggage
763,828
Luggage tag
493,127
Carry on luggage 22x14x9 airline approved
425,079
Carry-on luggage
292,020
Samsonite luggage
257,376
Luggage tags
200,085
Carry on luggage with wheels
126,295
Luggage set
116,553
Top 10 Most-Searched Keywords Containing “Travel”
Report date: September 22, 2023 – October 21, 2023
Keyword
30-Day Search Volume
Travel essentials
996,682
Travel size toiletries
574,448
Travel backpack
566,639
Travel essentials
433,764
Travel bag
314,798
Travel pillow
274,919
Travel bottles
268,279
Packing cubes for travel
217,487
Travel toiletry bag
205,408
Travel backpack carry on
125,170
Want to see data like this for your top keywords and categories? Request a demo of Jungle Scout Data Cloud.
Amazon Sales Trends for Leading Luggage Brands
Consumers are heading to Amazon to search for holiday travel products – but what is the impact on sales and revenue trends for leading brands? Here is what Jungle Scout Cobalt shows about some of the top brands selling in Amazon’s luggage sub-category.
Delsey Paris USA
30-Day Amazon Sales Trends: Delsey Paris USA
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 185% Month-over-Month
Unit Sales
Up 195% Month-over-Month
Top Products on Amazon: Delsey Paris USA
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
Samsonite
30-Day Amazon Sales Trends: Samsonite
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 521% Month-over-Month
Unit Sales
Up 474% Month-over-Month
Top Products on Amazon: Samsonite
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
Solo New York
30-Day Amazon Sales Trends: Solo
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 101% Month-over-Month
Unit Sales
Up 104% Month-over-Month
Top Products on Amazon: Solo
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
Briggs & Riley
30-Day Amazon Sales Trends: Briggs & Riley
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 199% Month-over-Month
Unit Sales
Up 187% Month-over-Month
Top Products on Amazon: Briggs & Riley
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
Travelers Club
30-Day Amazon Sales Trends: Travelers Club
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 449% Month-over-Month
Unit Sales
Up 429% Month-over-Month
Top Products on Amazon: Travelers Club
Report dates: September 22, 2023 – October 21, 2023
Ranked by total unit sales
Book a personalized demo to see Cobalt data for your products and subcategories.
Other Holiday Travel Product Trends on Amazon
Luggage isn’t the only thing shoppers pick up for their holiday travels. Travel accessories are also seeing a surge in demand, with sales of luggage locks, packing cubes, and travel-sized toiletries up more than 200% in the last month.
Luggage Locks
Like luggage, sales of luggage locks have risen significantly in the last month.
30-Day Amazon Subcategory Trends: Luggage Locks
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 268% Month-over-Month
Unit Sales
Up 283% Month-over-Month
With overall sales and revenue up significantly in the last 30 days, what do brand-level trends look like for current leaders in luggage locks? Here’s a closer look at the top three brands in this market niche by market share.
Brand Spotlight: Forge
Amazon Sales Trends: Forge
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 261% YoY
Unit Sales
Up 302% YoY
Top Product on Amazon: Forge
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
These TSA Approved Cable Luggage Locks are Forge’s top-selling product in this market on Amazon over the last 30 days. Compared to the previous month, sales have grown over 70%.
Brand Spotlight: Master Lock
Amazon Sales Trends: Master Lock
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 313% Month-over-Month
Unit Sales
Up 323% Month-over-Month
Top Product on Amazon: Master Lock
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
These TSA Approved Luggage Locks are a top-seller for Master Lock, with sales jumping 249% month-over-month.
Brand Spotlight: Sure Lock
Amazon Sales Trends: Sure Lock
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 322% Month-over-Month
Unit Sales
Up 323% Month-over-Month
Top Product on Amazon: Sure Lock
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
For Sure Lock, these Easy Read Luggage Locks have brought in the most sales in the last 30 days, with 125% MoM growth.
Packing Cubes and Organizers
Packing cubes are another popular product as consumers prepare for holiday travel, with sales up more than 200% month-over-month.
Amazon Subcategory Trends: Packing Cubes
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 230% Month-over-Month
Unit Sales
Up 244% Month-over-Month
Bagail, Veken, and Tripped Travel Gear are popular packing cube brands with impressive month-over-month sales and revenue growth. Here’s what the trends look like:
Brand Spotlight: Bagail
Amazon Sales Trends: Bagail
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 211% Month-over-Month
Unit Sales
Up 227% Month-over-Month
Top Product on Amazon: Bagail
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
The top-seller for Bagail over the last 30 days is this 8-set of packing cubes, which has seen a sales increase of 344% month-over-month.
Brand Spotlight: Veken
Amazon Sales Trends: Veken
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 641% Month-over-Month
Unit Sales
Up 712% Month-over-Month
Top Product on Amazon: Veken
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
For this top-selling Veken Packing Cubes Set, sales are up 410% compared to last month.
Brand Spotlight: Tripped Travel Gear
Amazon Sales Trends: Tripped Travel Gear
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 228% Month-over-Month
Unit Sales
Up 233% Month-over-Month
Top Product on Amazon: Tripped Travel Gear
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
Of Tripped Travel Gear’s packing cubes, this set of Compression Packing Cubes was the best seller, with sales growth of 285% month-over-month.
Travel Size Toiletries
Whether they’re traveling by car or by plane this year, shoppers are looking for necessities like personal care items in travel-friendly sizes.
Amazon Subcategory Trends: Travel Size Body Wash
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 252% Month-over-Month
Unit Sales
Up 222% Month-over-Month
Amazon Subcategory Trends: Travel Size Shampoo & Conditioner
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 243% Month-over-Month
Unit Sales
Up 206% Month-over-Month
Leading brands for travel toiletries are seeing some of the biggest sales jumps compared to last month.
Brand Spotlight: Fanola
Amazon Sales Trends: Fanola
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 284% Month-over-Month
Unit Sales
Up 263% Month-over-Month
Top Product on Amazon: Fanola
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
Hair care brand Fanola’s travel-sized sales leader is this No Yellow Shampoo, sales of which have doubled month-over-month.
Brand Spotlight: Garnier
Amazon Sales Trends: Garnier
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 445% Month-over-Month
Unit Sales
Up 431% Month-over-Month
Top Product on Amazon: Garnier
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
For Garnier, a bundle brought in the most sales for travel-sized products: sales of this Sleek & Shine Full + Travel Size Shampoo and Conditioner set are up 583% month-over-month.
Brand Spotlight: Briogeo
Amazon Sales Trends: Briogeo
Report dates: September 22, 2023 – October 21, 2023
Compared to August 23, 2023 – September 21, 2023
Revenue
Up 48% Month-over-Month
Unit Sales
Up 50% Month-over-Month
Top Product on Amazon: Briogeo
Report dates: September 22, 2023 – October 21, 2023
By total unit sales
This Travel-Sized Dry Shampoo Powder is a top-seller for Briogeo, with sales growing 44% month-over-month.
Holiday Travel is Generating Sales Growth
The search trends shared here show that more consumers are looking for travel products right now, and many are doing so on Amazon. But the surge in interest isn’t limited to searches; it’s translating into significant sales and revenue growth for multiple brands and product sub-categories.
As the holidays approach, the increase in consumers shopping for upcoming travel presents one more way for brands and retailers to maximize sales during the busiest season of the year.
Are you a brand or agency that needs time-saving tools for analyzing, reporting on, and optimizing Amazon performance? Take a self-guided tour of Cobalt.
Are you a large retailer looking for a scalable solution that lets you integrate rich Amazon data into your own tools? Talk to our team about Jungle Scout Data Cloud.
About This Report
The product data in this report is representative of the U.S. Amazon market. Market insights on Amazon products were sourced from Jungle Scout Cobalt, an industry-leading market intelligence, advertising optimization, and ecommerce reporting platform powered by nearly 2 billion Amazon data points. 30-day trends data reflects the period of September 22, 2023 – October 21, 2023. Month-over-month comparison data reflects the period of September 22, 2023 – October 21, 2023 compared to August 23, 2023 – September 21, 2023.
We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].
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